I was recently invited for the launch of a pop-up museum by Jockey India at Phoenix Market city, Bangalore. On till 27th August, the museum is a truly revelation into the story behind one of the most successful brands since 1876. A legend in its own right, the brand has been a pioneer and trend setter in more ways than one.
Here are some glimpses:
Due to Jockey’s unmatched reputation, it was the obvious choice of NASA for innovative inner wear for Apollo 11’s manned mission to the moon.
A truly global brand today, Jockey has a presence in about 140 countries and more than 1400 cities and is a leader in inner as well as outwear for men, women and kids apart from socks and towels.