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Jockey Pop-Up Museum: a photo feature

I was recently invited for the launch of a pop-up museum by Jockey India at Phoenix Market city, Bangalore.  On till 27th August, the museum is a truly revelation into the story behind one of the most successful brands since 1876.  A legend in its own right, the brand has been a pioneer and trend setter in more ways than one.  

Here are some glimpses:

The history behind one of the most legendary and iconic brands Jockey traced rather remarkably at the pop up museum at Bangalore. Innovative yet insightful! #popupmuseum #legendary #jockeyinnerwear #jockeyunderwear #popupmuseums #instalike #instapic #madisonpr #jockeyindia #brand #brandstory #lifestyleblogger #lifestyle
Founded by Samuel Cooper and his sons as a socks manufacturing unit, Jockey was initially known as “S.T. Cooper & Sons”
The company was later known as the "Black Cat" company
The company was later known as the “Black Cat” company
Replica of the original sewing machines
The iconic “Man on the Bag” image, a staple of the company’s brand identity

Due to Jockey’s unmatched reputation, it was the obvious choice of NASA for innovative inner wear for Apollo 11’s manned mission to the moon.

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Celebrating years of the "jockey band"
Celebrating years of the “jockey band”
The famous "cellphane wedding" that advertised inner wear out of the closet for the first time
The famous “cellophane wedding” that advertised inner wear out of the closet for the first time and was far far ahead of its time
Evolution of the logo since 1876
Evolution of the logo since 1876

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Ground breaking advertising through the years
Ground breaking advertising through the years
Foray into women's wear in 1982
Foray into women’s wear in 1982

A truly global brand today, Jockey has a presence in about 140 countries and more than 1400 cities and is a leader in inner as well as outwear for men, women and kids apart from socks and towels.

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