Jockey Pop-Up Museum: a photo feature

ByRashmi Gopal Rao

Aug 26, 2017 #brand story, #Jockey India, #Jockey USA, #Lifestyle blogger, #Pop up museum

I was recently invited for the launch of a pop-up museum by Jockey India at Phoenix Market city, Bangalore. On till 27th August, the museum is a truly revelation into the story behind one of the most successful brands since 1876. A legend in its own right, the brand has been a pioneer and trend setter in more ways than one.

Here are some glimpses:

Founded by Samuel Cooper and his sons as a socks manufacturing unit, Jockey was initially known as “S.T. Cooper & Sons”

The company was later known as the "Black Cat" company — The company was later known as the “Black Cat” company

The iconic “Man on the Bag” image, a staple of the company’s brand identity

Due to Jockey’s unmatched reputation, it was the obvious choice of NASA for innovative inner wear for Apollo 11’s manned mission to the moon.

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Celebrating years of the "jockey band" — Celebrating years of the “jockey band”

The famous "cellphane wedding" that advertised inner wear out of the closet for the first time — The famous “cellophane wedding” that advertised inner wear out of the closet for the first time and was far far ahead of its time

Evolution of the logo since 1876

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Ground breaking advertising through the years

Foray into women's wear in 1982 — Foray into women’s wear in 1982

A truly global brand today, Jockey has a presence in about 140 countries and more than 1400 cities and is a leader in inner as well as outwear for men, women and kids apart from socks and towels.

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