Plum: beauty products with a difference

I am someone who is not a big fan of beauty products and definitely not someone who will try out everything new that is available in the market.  The only products I uses are body butters, moisturizers and lip balms and am generally very loyal to the Body shop brand.  It is very rare that I use anything else.

Recently, however, I did get a chance to use the some of the products from the Plum brand, the first personal care brand to launch Ecocert-certified organic products in India.  Formulated using only natural and safe ingredients which have healing and ‘skin nutritious’ properties, I found the products truly refreshing and invigorating.  In fact, all their products are Paraben-free, SLS-free and phthalate-free!

Available exclusively online, Plum’s prodcuts include cleansers, face washes, scrubs, toners, moisturizers and face masks which are available in different lines including Hello Aloe,  Wild Cherries & Kiwi, Grape Seed & Sea Buckthorn and Choco-latte.

Plum Choco-Latte Range

The Hello Aloe Caring Day Moisturizer is light and feels really pleasant on the skin.  The aromas are pervasive yet subtle just like the one with the Wild Cherries & Kiwi Luscious Body Lotion that leaves you with hydrated and supple skin throughout the day.  The Grape Seed & Sea Buckthorn Mild Foam Scrub combines ingredients that are rich in antioxidants, vitamins and minerals.

Green aloe2

Plum - WCK range

Apart from their website, the products are available at:,, and  So stay light and fresh and “feel good” all day with Plum!

Disclaimer: All views are my own and I have not received any monetary compensation or freebies for this post.

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