Beautiful, shiny, healthy, lustrous hair…well this sounds like every girl’s dream, right? Well the dream isn’t too distant with The Earth Collective, a new premium Indian brand of specialist hair care products, all of which are inspired by Mother Nature.
Natural and cruelty free
Inspired by not just Ayurveda but also other time tested and ancient traditions all over the world, The Earth collective uses natural ingredients like roots, stems, leaves, flowers, fruits, seeds from all over to curate products that are a perfect balance of the traditional and the modern. All products are vegetarian, free of parabens, sulphates, mineral oils and other harmful chemicals.
The brand makes use of varied ingredients that work wonders on the hair given their intrinsic properties. These include brahmi, oats, honey, centella, mandarin, coconut, jojoba and triphala. Hibiscus, almonds, bhringraj, ashwagandha, lavender, argan, sunflower and soya protein are yet other ingredients used in The Earth Collective products.
One stop shop
It is not an understatment to say that the brand is a veritable specialist in hair care as the products are not only formulated using the best of ingredients but are also curated based on different hair types. The brand has come up with solutions that work their ways around the limitations of each hair type and are focused on the crux of the issue which is scalp health. As Earth Collective rightly puts it “a healthy scalp is equal to healthy hair“. Their range of products include hair cleansers, hair conditioners, hair serums, leave-in treatments, scalp tonic, hair moisturizers, hair oils and hair masks.
Shop by category or concern
One of the most unique features of The Earth collective is the fact that you can shop not only per category of products like cleansers, masks, oils etc but according to the main concern or problem with your hair. So, whether you are facing hair loss or dryness or dandruff or just need extra protection, The Earth collective offers a holistic set of products that are curated to mitigate the issue. For instance, selecting an issue of oily hair will present the customer a whole range of products like scalp tonic, oil, shampoo, conditioner etc to suit the needs of oily hair such that one has a comprehensive solution at once.
I have personally used their hair cleanser for dry and damaged hair and have found it very effective.
Founded by Shaily Kataruka, The Earth collective is part of an organization with more than 40 years of experience in the cosmetic industry. All products are made in India.
For more details visit their website here and start enjoying good hair days everyday!